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Creation of audiovisual content and monetization, it is FREE – Teach me about Science

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Are you interested in creating high-quality audiovisual content and with this you can earn money? There are many platforms to spread your content and get paid for the advertising they insert in your videos, the clearest example is YouTube, but there are more interesting sites, so you can start a very good career in this field of digital business, We share with you a valuable course that is free and very useful for you.

About the course

This course is hosted on the prestigious EdX learning platform, it is taught by the Javeriana University in collaboration with the Google company, it is named “JaverianaX: Lights, cell phone and action! Create impactful audiovisual content.” To date it has enrolled nearly 10,000 students, who have given it a good grade.

This course is characterized by being 100% online, it has a flexible schedule (you can adapt it to your schedules), it only requires 4 weeks and the best of all is that it is free.

Course registration: To access this training, you just have to enter the DIRECT LINK, Register and start learning.

Course syllabus

This course is one of the most complete of its kind, it has an extensive syllabus that takes students from the basic concepts of audiovisual creation, creation, dissemination and monetization (earning money with the content that is created) and is one of the most interesting aspects for students. This training is divided into modules or lessons which must be covered in their entirety and mandatory by all students. Below, we briefly share this agenda in detail:

Lesson 1. Creative works and their value.

– Welcome and introduction to the course: the essentials. The creative experience and the audiovisual challenge.

– Am I part of the cultural and creative industries (CCI)?

– What do sector, ecosystem and value chain refer to in CCIs?

– What is the value of what I do? Symbolic value, creative production and artistic vision.

– Who is my public, audience, market, client and user?

Lesson 2. Creation of audiovisual content

– Narratives and creation of audiovisual content.

– The message.

– Effective communication.

– Storytelling, method and tool.

– Value proposition statement.

– Analysis and creation of audiences.

– Profiles and segmentation.

Course interface, credits to Coursera

Lesson 3. Pre-production of audiovisual content

– Creation of the message: idea, script and audiovisual language.

– Transform your story into images: storyboard , script and audiovisual language.

– Content creation strategy: pre-production and planning.

– Effective copy.

Lesson 4. Production of audiovisual content

– Production strategy.

– Resources and tools.

– Image and movement. Plane, framing and plane.

– Image and movement. Camera.

– Image and movement. Photography, lighting.

– Audio. Sound.

– Let's record!

Lesson 5. Post-production of audiovisual content

– Postproduction Strategy. Recording formats.

– Edition and assembly. Editing process.

– Musicalization and sound design.

– Editing tools.

– Analog and digital tricks. Basic visual effects.

Lesson 6. Strategic dissemination

Distribution, circulation and exhibition of audiovisual content

Platform management. Diversity and complementation of platforms and channels.

How does a YouTube channel work? YouTube studio.

Performance and operation. What is measured and how to optimize your channel (SEO) YouTube Analytics.

How to take advantage of a YouTube channel?

Lesson 7. Promotion and growth

– Marketing of audiovisual products. Brand identity.

– Marketing strategies for content creators, campaigns, premieres.

– Collaborations and alliances.

– Platforms and followers.

– Community and fan management.

– Interactions and etiquette.

Lesson 8. Copyright and publishing policies on YouTube

– Introduction to copyright.

– Moral and patrimonial rights.

– Licenses and use of third-party intellectual property.

– Recommendations for publishing content on YouTube.

Creating audiovisual content, credits to Canva

Lesson 9. Monetization

– Monetization schemes on platforms.

– Lives ads (superchats, donations, stickers).

– Other platforms.

– Subscriptions for channel members.

– Direct transfers and donations.

– Derived products and merchandise.

Lesson 10. Growth and next steps

– Climbing.

– Creation of long-term content.

– Trends and future Google Trends.

– Certification.

What are you going to learn with this course?

Los course creators They pursue several objectives with this training, due to the content and completeness of the program, some of the learning goals are: Creative works and their value, creation of audiovisual content, Audiovisual content: pre-production, Audiovisual content: production, Audiovisual content: post-production, Strategic dissemination, promotion and growth, copyright policies and publication on YouTube, Monetizationgrowth and next steps.

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