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Apple opens App Store to game streaming services

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Apple opens App Store to game streaming services

Apple, in a groundbreaking move, has officially thrown open the doors of its App Store to embrace game streaming apps and services. This transformative decision means that renowned services like Xbox Cloud Streaming and GeForce Now, which were previously confined to iOS users through web browsers, can now deliver a more immersive experience through dedicated, full-featured apps. The announcement, shared via a blog post by Apple, outlines that developers can submit a single app capable of streaming their entire game catalog—a departure from the previous requirement of each game being submitted individually. Notably, these changes are applicable on a global scale, as emphasized by the company.

Evolving Landscape: From Web Apps to Full-Featured Gaming Platforms

In 2020, Apple initially seemed to make room for cloud gaming services within the App Store. However, it became evident that all games offered through these services had to undergo separate submission and review processes, dampening the initial optimism. The recent shift by Apple, allowing a unified app for a diverse range of games, represents a significant departure from the earlier paradigm. As part of this announcement, Apple has specified that each gaming experience within an app must adhere to the App Store Review Guidelines, maintaining an age rating corresponding to the highest age-rated content included in the app.

Expanded Possibilities for Developers

Apple’s latest move also empowers developers by enabling them to offer enhanced discovery opportunities within their apps. This encompasses streaming games, mini-apps, mini-games, chatbots, and plug-ins. Furthermore, these auxiliary features can now seamlessly incorporate Apple’s In-App Purchase system, opening avenues for developers to offer paid digital content or services. For instance, a subscription service for an individual chatbot can now be seamlessly integrated into the app, providing users with an enriched experience.

Unveiling App Store Reforms Post Antitrust Investigation

This momentous decision by Apple aligns with a broader series of reforms aimed at fostering greater openness within the App Store. The backdrop includes an antitrust investigation by the European Commission, prompting Apple to make significant changes. In addition to welcoming game streaming services, Apple has announced measures such as allowing alternative app stores and browser engines in the European Union, signaling a more inclusive and competitive ecosystem.

In conclusion, Apple’s strategic decision to expand App Store access for game streaming services marks a pivotal moment in the tech giant’s approach to fostering innovation and inclusivity. The move not only enhances the gaming experience for users but also provides developers with unprecedented opportunities to explore and showcase their creations within the expansive Apple ecosystem. As the technology landscape continues to evolve, Apple’s commitment to adapting and redefining its platforms ensures that users and developers alike can look forward to a dynamic and thriving App Store environment.

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